Universal Music and Google in talks to combat AI deep fakes.

Universal Music and Google in talks to combat AI deep fakes.

Uniting the Music Industry and Big Tech: Blockchain Solutions for AI-Generated Music

The music industry, represented by Universal Music Group (UMG), and technology giant Google are currently engaged in negotiations to license melodies and vocal tracks of artists for use in songs generated by artificial intelligence (AI). This collaboration aims to address the growing concern over the proliferation of AI-generated deep fakes using musicians’ likenesses. This partnership between the music industry and Big Tech seeks to manage this emerging challenge and ensure proper copyright attribution.

The Rise of AI-Generated Deep Fakes in Music

Deep fakes, referring to AI-generated content that is convincingly realistic, have become a cause for concern within the music industry. In recent months, viral clips of AI-generated Drake and Kanye West tracks have raised alarms. These AI replicas sound remarkably similar to the original artists, giving rise to both excitement and apprehension.

For instance, a tweet from Aliou Sidibe showcased an AI-generated audio of Kanye West performing a cover of Drake’s “Hold On, We’re Going Home,” sounding eerily similar to the real Kanye. While this technology is exciting in terms of its creative potential, it also raises concerns about the misuse and implications of AI in the music industry.

Universal Music Group and Google are in the early stages of discussions to develop a tool that allows for the legal creation of AI-generated tracks with proper copyright attribution. The envisioned tool would require artists to opt-in for their voices and music to be used in AI-generated music. This approach ensures that creators have control over how their content is utilized.

Warner Music Group (WMG) has also reportedly been in talks with Google regarding a similar product, indicating that multiple industry players recognize the need for blockchain-powered solutions to tackle AI-generated deep fakes.

Blockchain technology can play a crucial role in addressing the challenges posed by AI-generated deep fakes within the music industry. By leveraging blockchain’s immutable and decentralized nature, artists can have a secure and transparent platform to manage the ownership and licensing of their music.

Through the use of smart contracts, artists can specify the terms and conditions for the use of their music in AI-generated content. These contracts can automatically execute payments and ensure that royalties are rightfully distributed to the original creators. Additionally, blockchain can provide a tamper-proof record of copyright ownership, simplifying the process of identifying and proving ownership in cases of intellectual property disputes.

The Intersection of AI and Blockchain in the Music Industry

The collaboration between UMG and Google highlights the growing intersection of AI and blockchain in the music industry. In recent months, Google and Meta have launched their own AI music tools, such as Music LM and AudioCraft, which leverage generative AI to create music and audio.

While concerns about AI’s impact on artistic and creative products persist, industry experts believe that AI can serve as a “creative amplifier.” The CEO of the Recording Academy emphasized that AI has the potential to enhance artistic creations rather than replace human talent. By using AI tools in conjunction with blockchain solutions, artists can explore new frontiers of creative expression while ensuring their rights and royalties are protected.


The partnership between Universal Music Group and Google represents a significant step towards addressing the challenges posed by AI-generated deep fakes in the music industry. With the help of blockchain technology, artists can have greater control over their music, enabling transparent and fair licensing of their content in AI-generated creations.

As the music industry continues to navigate the intersection of AI and blockchain, it is essential to strike a balance between embracing technological advancements and safeguarding the integrity and rights of artists. By leveraging blockchain solutions, the music industry can take significant strides towards empowering artists and preserving the value of their creative works in an increasingly AI-driven world.