Puma reveals Black Station digital experience to launch new products.
Puma SE (Xetra: PUM) is a German multinational corporation that designs and sells sports lifestyle products. The company has announced the launch of Black Station, its digital experience platform that will showcase new products. According to Puma, the 3D Web3 experience will introduce its new products to customers worldwide through the Ethereum blockchain. While Black Station is accessible to everyone, only holders of RB tokens can purchase exclusive and limited perks.
Black Station by Puma
According to the market data provided by OpenSea, the PUMA RB Access token had a floor price of about 0.011 ETH on Wednesday and a total volume of 2 Ether. On-chain data indicates that the RB token has a total supply of 3,484 with about 1,883 owners. Notably, the RB tokens were air-dropped to PUMA pass holders earlier this month.
The company notes that RB token holders can burn it between June 13 and 20 at BlackStation.PUMA.com to gain access to the product drop. The company highlighted that users do not need a PUMA Pass to burn the Token and access the drop. The unburned tokens will lose all utility after the specified burn dates.
Please note this experience is optimized for desktop.
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Black Station is open for EVERYONE to explore, but only those with RB tokens (airdropped to PUMA Pass Holders) can purchase the physical Rulebreaker sneaker + claim the 2 digital wearables. 👟
OS: https://t.co/DP3A26xvaz
— PUMA.eth (@PUMA) June 13, 2023
For those who do not have the RB token, Puma recommends exploring the Unkai City and Unter Club. Within the two Web3 experiences, users will have a chance to collect and explore mysterious places.
“If you do not own an RB token, there is still much to explore. Unkai, our city in the clouds, and Unter, our exhilarating club below, both are filled with mysteries to explore and collect,” the company said.
Puma and the Market Outlook
The German conglomerate has made a significant foray into blockchain technology through the Ethereum network, giving it an edge over major competitors. Following the announcement, Puma shares closed Tuesday trading at €51.32, up 1.42 percent from the day’s opening value. The €7.57 billion valued company has seen its stock market rise approximately 9.33 percent in the past five days despite a decline of about 22 percent in the past year.
The company has an offering for Non-Fungible Token (NFT) enthusiasts as Web3 takes center stage in the blockchain industry.
With sales of €8.465 billion last year, the company expects 2023 to be no different, but increased market headwinds could slow second-quarter growth. With a rating from 21 analysts, the company’s stock market has received an average rating of Over.
