Prohibition partners with Arbitrum to democratize generative art on its digital art platform.

Prohibition partners with Arbitrum to democratize generative art on its digital art platform.

The Rise of Generative Art on the Blockchain: VenturePunk’s Prohibition Platform

The blockchain industry continues to push the boundaries of innovation, and the world of generative art is no exception. VenturePunk, a web3 innovation studio, is launching Prohibition, a groundbreaking platform and marketplace for generative art built on the Arbitrum blockchain.

Empowering Artists with Generative Art

The inaugural collection on Prohibition, called “Monospatial,” is created by generative artist Emily Edelman. This collection features a series of non-fungible token (NFT) lettered designs. With a supply of 100 tokens available at a mint price of 0.05 ETH (approximately $95), Prohibition opens up opportunities for artists to create, mint, and sell their generative art collections.

Backed by prominent investors such as Erick Calderon (aka Snowfro), the CEO of generative art platform Art Blocks, and Devin Finzer, the CEO of the popular marketplace OpenSea, Prohibition is a game-changer in the generative art space. It provides a platform for any artist to showcase their talent and monetize their creations.

The Power of the Art Blocks Engine and Arbitrum

Prohibition leverages the Art Blocks Engine, a tool developed by Art Blocks to bring generative art onto the blockchain. Artists can code their designs on Prohibition and mint their collections on Arbitrum, an Ethereum layer 2 blockchain. This integration enables artists to explore new possibilities and tap into the growing market of generative art.

Additionally, Prohibition offers a native secondary marketplace where buyers can discover and purchase other generative art collections. This marketplace creates a vibrant ecosystem that connects artists and collectors, fostering an environment of creativity and collaboration.

Breaking Barriers in Generative Art

The founder and CEO of VenturePunk, Jordan Lyall, recognizes the increasing popularity of generative art and the challenges artists face in entering the space. He explains that finding code-savvy artists who can reach the level of renowned creators like Tyler Hobbs or Dmitri Cherniak is rare. Moreover, artists often struggle to have their work selected for minting on existing platforms. For example, Art Blocks only collaborates with 2% of the artists who apply to create a collection.

With Prohibition, Lyall aims to recreate the early days of generative art on Ethereum, breaking down barriers and inviting all artists to mint their creations. He emphasizes the inclusivity of the platform, stating that “anyone can use our tools to create generative art.” Drawing a comparison between Art Blocks and HBO, Lyall positions Prohibition as the YouTube of generative art, where anyone can upload their work and gain recognition.

The Advantages of Arbitrum and the Art Blocks Engine

Prohibition’s choice to build on Arbitrum is strategic. Lyall highlights the significant cost savings of using Arbitrum, with gas fees reduced by 90-95% compared to Ethereum. This cost efficiency allows creators to deploy their entire collection on-chain without incurring exorbitant fees.

Furthermore, Prohibition’s integration of the Art Blocks Engine streamlines the minting process, making generative art creation accessible to artists. Other notable companies, such as Web3 fashion brand 9dcc and NFT gallery Bright Moments, have also adopted the Art Blocks Engine. However, Prohibition stands out as the first Art Blocks Engine partner to redesign the artist experience, enhancing usability and creativity.

Future Developments and Expansion

VenturePunk has ambitious plans to enhance the Prohibition platform further. In the coming months, they will introduce features to simplify the minting process. This includes a match-making service that pairs developers with artists to collaborate on new collections. Additionally, VenturePunk aims to provide a no-code solution, enabling artists without coding knowledge to bring their work to life on the blockchain.

Prohibition’s Pre-Seed Funding and Industry Recognition

In November, Prohibition raised $1.5 million in pre-seed funding to develop its generative art platform. Notable investors, including Bain Capital Crypto and Polygon Ventures, recognized the potential of Prohibition and its ability to reshape the generative art landscape.

It is worth noting that Prohibition is not the only platform leveraging the Art Blocks Engine. Sotheby’s, a 279-year-old auction house, has also announced its plans to utilize the engine for its generative art program. This demonstrates the increasing adoption and recognition of generative art within the traditional art industry.

In conclusion, the introduction of Prohibition by VenturePunk marks a significant milestone in the development of the generative art industry on the blockchain. By leveraging the power of Arbitrum and the Art Blocks Engine, Prohibition provides a platform for artists to unleash their creativity and share their unique generative art collections with a global audience. With its inclusive approach and plans for future expansion, Prohibition is set to revolutionize the way generative art is created, shared, and appreciated.

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