Omer Amsel on Web2 Companies Moving to Web3 and Crypto Going Mainstream

Omer Amsel on Web2 Companies Moving to Web3 and Crypto Going Mainstream

The Blockchain Industry: An Overview


Blockchain technology has emerged as one of the most revolutionary advancements in recent years, disrupting various industries and transforming the way we conduct transactions and share information. In an exclusive interview with Omer Amsel, the Head of Web3 at Fireblocks, we gain insights into the development of Web3 for mainstream adoption, the challenges faced by Web2 businesses moving into Web3, and strategies to onboard the next million users in the blockchain ecosystem.

About Omer Amsel

Omer Amsel is the Head of Web3 and Director of Product Management at Fireblocks. With a background in computer science, Amsel has been adapting cutting-edge technologies, including blockchain, solar energy, machine learning, and computer vision, to create products that solve real-world challenges. Before joining Fireblocks, Amsel led product at UVeye, a company specializing in automated inspection systems for vehicles. He also co-founded Slice RE, a blockchain-based real estate equity crowdfunding platform. Amsel’s expertise in various domains makes him well-suited to drive the adoption of emerging digital technologies, such as DeFi, NFTs, and GameFi, through the Fireblocks platform.

Highlights of the Interview

During the interview, Amsel discusses several key topics related to the blockchain industry. Here are some highlights:

  1. Developing Web3 for mainstream adoption: Amsel emphasizes the need for a killer application that will drive mass adoption of Web3 technology. He predicts that such an application will emerge from the gaming industry, with a focus on non-financial use cases, such as tokenized in-game assets and token-gated experiences.

  2. Web2 businesses moving into Web3: Amsel highlights the challenges faced by traditional businesses as they transition into the Web3 space. These challenges include regulatory concerns and user experience issues. Amsel believes that providing user-friendly onboarding processes and addressing regulatory requirements are crucial for successful integration.

  3. Brands and retailers leveraging NFTs: Amsel discusses how brands and retailers can use digital assets like NFTs to enhance customer experiences. He envisions a future where loyalty programs and tokenized experiences become standard offerings, allowing brands to extend their reach and engage users in new and exciting ways.

The Path to Mainstream Adoption

One of the main challenges in the blockchain industry is achieving mainstream adoption. Amsel believes that a killer application will be the catalyst for this adoption, attracting users from diverse industries and backgrounds. In particular, he points to the gaming industry as a potential source of such an application, with its massive user base and existing engagement. By integrating blockchain technology into gaming experiences, developers can introduce the benefits of decentralized systems and digital asset ownership to a wider audience.

Amsel also emphasizes the importance of regulatory compliance and user experience in onboarding the next million users. While regulatory requirements may pose challenges, building user-friendly interfaces and seamless onboarding processes can help bridge the gap between traditional users and the blockchain ecosystem. By addressing these barriers, businesses can create a more accessible and engaging experience for their customers.

The Role of CBDCs and Stablecoins

Amsel also highlights the significance of Central Bank Digital Currencies (CBDCs) and stablecoins in driving adoption and bridging the gap between traditional finance and the crypto industry. CBDCs offer an opportunity for governments and financial institutions to leverage blockchain technology for more efficient and secure transactions. Stablecoins, which are digital assets pegged to the value of fiat currencies, provide a stable and familiar medium of exchange within the blockchain ecosystem. By incorporating these financial instruments into existing systems, the adoption of blockchain technology can be accelerated and the benefits of digital assets can be realized by a broader audience.


The blockchain industry continues to evolve, with new opportunities and challenges arising every day. The insights shared by Omer Amsel provide valuable perspectives on the development of Web3, the integration of traditional businesses into the blockchain ecosystem, and the path to mainstream adoption. With a focus on user experience, regulatory compliance, and the emergence of killer applications, the blockchain industry has the potential to reshape numerous sectors and transform the way we interact with technology. As we move forward, it is essential for businesses, entrepreneurs, and individuals to stay informed and embrace the opportunities presented by this groundbreaking technology.

Note: This article is based on an exclusive interview with Omer Amsel, Head of Web3 at Fireblocks, conducted by Matt Zahab for Cryptonews Podcast.