Meta’s Threads has 20% of Twitter’s weekly active user base.

Meta's Threads has 20% of Twitter's weekly active user base.

The Rising Popularity of Threads: A Closer Look at the Blockchain Industry

In recent years, the blockchain industry has experienced tremendous growth and innovation. One such example is the emergence of Threads, a microblogging platform that has quickly gained popularity and captured a substantial portion of Twitter’s user base. Launched just a few weeks ago, Threads has already amassed a staggering 20% of Twitter’s weekly active users, highlighting its potential to disrupt the social media landscape.

Threads: A Phenomenal Rise

According to data from intelligence platform data.ai, Threads achieved a remarkable feat by reaching 100 million users within days of its launch. In just seven days, Threads downloads surpassed 150 million globally, making it 5.5 times faster than the previous record holder, Pokemon GO. The Call of Duty: Mobile app, which took 106 days to reach the same milestone, ranks third in this impressive race.

The global popularity of Threads is not evenly distributed, with certain countries showing a greater affinity for the platform. India leads the way with a 33% market share of Threads downloads, closely followed by Brazil at 22%. The United States, Mexico, and Japan round out the top five, with 16%, 8%, and 5% respectively.

Exciting Changes and New Features

As Threads gains traction, Meta, the company behind the platform, is committed to enhancing the user experience. In a recent update to the Threads iOS app, Meta introduced several minor yet noteworthy features. These include expanding profile pictures and enabling users to initiate a search by double-tapping the search tab.

Cameron Roth, a software engineer at Instagram, a subsidiary of Meta, has shed light on forthcoming changes. Roth revealed that Threads would incorporate alt text, a feature that adds descriptive text to photos, as well as a tag indicating whether a user is following a specific account. Furthermore, Roth promised the introduction of a following feed and the possibility of a desktop version, although the latter may take longer to materialize.

Adam Mosseri, the head of Instagram, also unveiled a roadmap of upcoming improvements. In addition to the following feed, Mosseri announced the addition of an edit button and a post search function. He openly acknowledged that the team had been preoccupied with bug fixes and had neglected some essential features, admitting they were “clearly way out over our skis on this.”

The Threads-Twitter Rivalry

The launch of Threads coincided with a period when Twitter users were actively seeking alternatives due to recent changes imposed by the platform. Twitter’s decision to implement viewing limits, restricting the number of posts users could access daily, led to a surge in interest for alternative options. Elon Musk, a prominent figure in the tech industry and owner of several companies, announced the introduction of these limits, only to later revise them.

Capitalizing on Twitter’s vulnerability, Threads experienced a surge in popularity, and its user base skyrocketed. This influx of new users had unintended consequences for another Twitter rival, Bluesky, which struggled to accommodate the surge in traffic. In response, Bluesky temporarily suspended sign-ups until the following day.

In light of Threads’ success, Twitter has taken legal action against Meta, accusing the company of “systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” Alex Spiro, Musk’s attorney, contends that Meta knowingly hired former Twitter employees who had access to sensitive information. Interestingly, Meta co-founder Mark Zuckerberg added fuel to the fire by posting his first tweet in 11 years, subtly mocking Twitter.

Conclusion

The rise of Threads within the blockchain industry demonstrates the potential for disruptive platforms to challenge established players. Its rapid ascent and significant user base highlight the demand for alternatives to traditional social media platforms. As Meta continues to improve and expand Threads, it remains to be seen how this rivalry will unfold and shape the future of the blockchain industry.