Mercedes Benz Web3 Arm is launching an NFT collection with Fingerprints DAO

The digital art organization Fingerprints DAO has teamed up with Dutch artist Harm van den Dorpel and German car manufacturer Mercedes Benz to release a collection of non-fungible tokens (NFTs) inspired by automotive concepts. The collection, titled “Maschine,” is made up of 1,000 unique Ethereum-based tokens and was developed in collaboration with Mercedes-Benz NXT, the car manufacturer’s new Web3 arm that focuses on digital collectibles and virtual experiences. The sale will begin as a Dutch auction on June 7.

According to a series of tweets, Mercedes-Benz NXT plans to release three “core” collections developed and managed by the creative studio 0xNXT. It also plans to include satellite and peripheral projects within its NFT ecosystem.

Van den Dorpel said that Mercedes-Benz’s emphasis on innovation and aesthetics relates to his practice of creating generative art. Fingerprints DAO founder Luiz Ramalho said that working with Mercedes-Benz NXT bridges the gap between emerging digital art and the traditional art world.

Fingerprints DAO, a decentralized autonomous organization, has curated a gallery of NFT art selected by a community-elected Curation Committee. Its collection includes a number of Autoglyphs by Larva Labs, Loot Bags, and other works that it has deemed “inimitable and irreplaceable.”

Last week, Mercedes-Benz introduced Mercedes-Benz NXT, which it hails as a “long-term commitment to building a dedicated presence within the Web3 community.” According to its website, the new team aims to bring the collectibility of its vehicles and memorabilia to the digital realm and touch on all of the Mercedes-Benz brands and product portfolio.