Japan’s biggest airline launches NFT marketplace

On May 30, All Nippon Airways (ANA), which is Japan’s largest airline, launched a marketplace for non-fungible tokens (NFTs) with an aeronautical theme, in collaboration with its subsidiary, ANA Neo.

The marketplace is called the “ANA GranWhale NFT Marketplace” and will include a collection of NFTs created by aerial photographer Luke Ozawa. According to developers:

“From May 30, Luke Ozawa’s first digital photo will be converted to an NFT. One of these will be sold with a positive film, which is the source of photo development. The price is 100,000 yen, and the NFT with positive film will be sold at auction.”

The second collection of NFTs will be released on June 7 and will feature the NFT image of the first Boeing 787 operated by ANA. ANA stated that these will be sold as 3D model airplanes, with a total of 1,574 items available for purchase at a price of 7,870 yen each.

ANA had revenues of $12.2 billion in its last fiscal year and plans to expand its line of NFT products in the future. The company aims to enhance customers’ experiences through NFT commercialization.

The development of ANA Neo’s GranWhale began last August as a virtual travel platform using “technology, including VR, to recreate the destinations and cultures of the world” in the form of metaverse parks. ANA Neo President Mitsuo Tomita previously stated:

“The arrow in the symbol [logo] represents the virtual and the real, respectively, and the fusion of the two symbolizes the ANA GranWhale flying straight into the future with stability and growth, where Web 3.0 and metaverse travel will become more commonplace.”

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