Google ‘Crypto’ search falls to late 2020 levels.

Recently, there has been a decrease in online searches for “crypto” and other cryptocurrency terms. This suggests that people are not as interested in reading about cryptocurrencies as they used to be. At the same time, searches for AI have reached a new record high. Over the past few months, the term “AI” has seen a significant increase in Google searches, and it has been called the latest tech fad after cryptocurrencies and the Metaverse.

According to Google Trends data, the search interest for “crypto” has significantly decreased since May 2021. The same is true for Bitcoin and Ethereum, which have also experienced a downturn in search interest since May 2022, after the Terra Luna ecosystem collapse. However, the unceremonious shutdown of FTX sparked people’s interest in crypto in November last year.

Another index called the Crypto Fear and Greed Index tells a similar story, with market opinion approaching a neutral zone for a month.

A financial services company called Brown Brothers Harriman (BBH) conducted a survey of 325 institutional investors, financial advisers, and fund managers from the United States, United Kingdom, Europe, and China. The survey showed that institutional interest in cryptocurrencies hasn’t changed even with a market downfall of 60% from its all-time high. Most asset managers are looking forward to crypto-themed ETFs.

The survey stated that around seventy-five percent of the institutional investors said they were very interested in crypto ETFs, but the implications of the crypto winter had somehow dampened their spirits. Around twenty-five percent of the people said that they were expecting to increase the number of crypto ETFs in circulation over the next 12 months.

According to a recent study of crypto Google searches, Nigeria held the highest score for the most crypto-related searches, while South American countries had the lowest scores. In China, where the use of Google is constrained and cryptocurrencies are banned, Baidu is the widely used search engine, and Google searches have been tilted toward AI instead of Bitcoin.

While Artificial Intelligence and Bitcoin are two different technologies, both have had a similar journey of beginning as misfits and going on to revolutionize the tech space altogether. As the world is transitioning to the digital space, AI and crypto are developing into an entire phenomenon of their own.