ANA launches NFT marketplace.
Japan’s largest airline group holding company All Nippon Airways (ANA) has launched a marketplace for non-fungible tokens (NFTs) featuring aviation photography, digital collectibles, and more on the Ethereum blockchain. The ANA GranWhale NFT Marketplace, released through ANA NEO, supports the MetaMask wallet and payments with fiat currency via credit card. The first NFT collection on the site will feature work from aviation photographer Luke Ozawa. Other collections include NFTs of two digital 3D airplanes and a generative art collection called Airbits. ANA Holdings was established in 2013 and is the largest airline group holding company in Japan. ANA NEO is also working on a metaverse travel experience called ANA Gran Whale. Other airlines, such as a low-cost Argentinian airline and Spanish airline Air Europa, have also integrated crypto concepts into their business offerings.